2018 Summer Internship: Strategy
Marina Maher Communications - New York NY

Internship Category: Paid

Description
Description
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  • Our newly formed strategy & analytics team is one of the first of its kind in the PR industry. Rarely do you find an agency where strategy is paired with digital innovation, cutting edge influencer ideas, compelling creative content, and robust analytics in such an integrated way. As an intern, you’ll get to work alongside entrepreneurial team members who are focused on the big picture, and work across all accounts within the agency. By the end of this summer program, you’ll be able to define business objectives, develop the strategic groundwork and architecture for blockbuster marketing programs, and measure business results to prove true ROI, above and beyond traditional PR metrics.

    Who you are:

    • Passionate about marketing
    • Interested in consumer behavior
      Critical thinker
    • Problem solver
    • College junior, senior or recent graduate
    • Majoring in (or have majored in): anthropology, psychology, sociology, political science, international relations, economics, journalism, media, pre-med

    Program details:

    10-week paid internship runs from June 4th through Aug 10th

    How to apply:

    • Upload your resume
    • Submit a brief response (using any file format of your choice) to the following questions:
    • What’s the best way to create a bond between a stodgy snack food brand and a new Gen Z target? (In 100 words or less, describe your approach to solving the marketing challenge. You do not need to provide a solution, simply outline your approach to answering this challenge.)
    • Please describe a communications campaign from 2017 that caught your attention and made you think differently about a brand. (Limit your answer to 50 words)
    • In past teamwork, how would other team members describe your effort, contribution, and style? (Limit your answer to 50 words)

    Application deadline is Friday, March 2, 2018

    Our newly formed strategy & analytics team is one of the first of its kind in the PR industry. Rarely do you find an agency where strategy is paired with digital innovation, cutting edge influencer ideas, compelling creative content, and robust analytics in such an integrated way. As an intern, you’ll get to work alongside entrepreneurial team members who are focused on the big picture, and work across all accounts within the agency. By the end of this summer program, you’ll be able to define business objectives, develop the strategic groundwork and architecture for blockbuster marketing programs, and measure business results to prove true ROI, above and beyond traditional PR metrics.

    Who you are:

    • Passionate about marketing
    • Interested in consumer behavior
      Critical thinker
    • Problem solver
    • College junior, senior or recent graduate
    • Majoring in (or have majored in): anthropology, psychology, sociology, political science, international relations, economics, journalism, media, pre-med

    Program details:

    10-week paid internship runs from June 4th through Aug 10th

    How to apply:

    • Upload your resume
    • Submit a brief response (using any file format of your choice) to the following questions:
    • What’s the best way to create a bond between a stodgy snack food brand and a new Gen Z target? (In 100 words or less, describe your approach to solving the marketing challenge. You do not need to provide a solution, simply outline your approach to answering this challenge.)
    • Please describe a communications campaign from 2017 that caught your attention and made you think differently about a brand. (Limit your answer to 50 words)
    • In past teamwork, how would other team members describe your effort, contribution, and style? (Limit your answer to 50 words)

    Application deadline is Friday, March 2, 2018

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