Marketing & Public Relations Internship Opportunities
Tipping Point Communications - Rochester NY

Internship Category: Paid

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Description
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  • Marketing & Public Relations Internship Opportunities

    Current Opportunities

    Seeking ” A” Players

    Customer centered
    Natural likeability
    Proactive
    Ownership thinking
    Team player
    Positive attitude
    High energy
    Media savvy

    Marketing Communications Intern

    Reports to: Account Supervisor and Account Coordinator

    Our intern program requires that participants be able to receive college credit.

    Job Responsibilities:

    • Event and media coverage reports
      • Assist PR Assistant with compiling media coverage reports completed upon individual client needs (monthly, post-event, as-news-happens)
        • Learn online news collection sources and software
        • Associate metrics with established PR objectives
        • Become familiar with standard media relations measurements
    • Media list management
      • PR Interns will work directly with PR Assistant to learn these vital tools in agency PR
        • Develop media lists for specific media relations uses: news release distribution, story pitches, etc.
    • News release writing & distribution
      • Write news releases for various Tipping Point PR client initiatives, at direction of PR Assistant and PR President
      • Distribute news releases per direction
        • Leverage media database
          • Prepare client logos in database
          • Utilize timed releases
    • Research
      • Assist PR Assistant in conducting secondary research to support clients’ Public Relations initiatives
      • Become fluent in relevant online and offline resources: PR/marketing resources, client industry and trade associations, local libraries, etc.
    • Client meeting attendance
      • Attend client meetings on request of PR Team
    • Event participation
      • Provide pre-event support including media relations activities, special event outline/action grid creation and updates, team meeting attendance/participation, etc.
      • Provide on-site support including logistics, media management, media relations materials distribution, VIP coordination/management, etc.
    • Other Client Work
      • Assist the PR Team in preparing media kits for distribution
        • Compiling media lists, filling kits, organizing and re-ordering stock and supplies, following-up with select media outlets and reporters
      • PR Interns may be given opportunities to follow-up on news releases and pitch local, regional, and national reporters to promote client initiatives
      • Work closely with all PR team members to develop written materials for clients: news releases, fact sheets, backgrounders, by-lined articles, etc.

    To

    Marketing & Public Relations Internship Opportunities

    Current Opportunities

    Seeking ” A” Players

    Customer centered
    Natural likeability
    Proactive
    Ownership thinking
    Team player
    Positive attitude
    High energy
    Media savvy

    Marketing Communications Intern

    Reports to: Account Supervisor and Account Coordinator

    Our intern program requires that participants be able to receive college credit.

    Job Responsibilities:

    • Event and media coverage reports
      • Assist PR Assistant with compiling media coverage reports completed upon individual client needs (monthly, post-event, as-news-happens)
        • Learn online news collection sources and software
        • Associate metrics with established PR objectives
        • Become familiar with standard media relations measurements
    • Media list management
      • PR Interns will work directly with PR Assistant to learn these vital tools in agency PR
        • Develop media lists for specific media relations uses: news release distribution, story pitches, etc.
    • News release writing & distribution
      • Write news releases for various Tipping Point PR client initiatives, at direction of PR Assistant and PR President
      • Distribute news releases per direction
        • Leverage media database
          • Prepare client logos in database
          • Utilize timed releases
    • Research
      • Assist PR Assistant in conducting secondary research to support clients’ Public Relations initiatives
      • Become fluent in relevant online and offline resources: PR/marketing resources, client industry and trade associations, local libraries, etc.
    • Client meeting attendance
      • Attend client meetings on request of PR Team
    • Event participation
      • Provide pre-event support including media relations activities, special event outline/action grid creation and updates, team meeting attendance/participation, etc.
      • Provide on-site support including logistics, media management, media relations materials distribution, VIP coordination/management, etc.
    • Other Client Work
      • Assist the PR Team in preparing media kits for distribution
        • Compiling media lists, filling kits, organizing and re-ordering stock and supplies, following-up with select media outlets and reporters
      • PR Interns may be given opportunities to follow-up on news releases and pitch local, regional, and national reporters to promote client initiatives
      • Work closely with all PR team members to develop written materials for clients: news releases, fact sheets, backgrounders, by-lined articles, etc.

    To

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