Jr. Internet Marketing Specialist - Account Manager (Client-Facing)
WebpageFX - Harrisburg PA

Internship Category: Paid

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  • Jr. Internet Marketing Specialist – Account Manager

    WebpageFX is looking for a junior/entry level marketing, advertising, public relations, business, or communications graduate who aspires to break into the exciting Internet marketing industry and work with top-tier clients to meet their online marketing goals.

    Responsibilities

    WebpageFX will provide job specific training (“Our 120 Day Boot Camp”).

    • Optimize client websites for search engines.
    • Manage significant paid search budgets on top tier search engines (Google, Bing & Facebook)
    • Analyze competitors’ websites and online marketing initiatives
    • Keyword research for both SEO and PPC campaigns
    • Create and manage paid search ad campaigns
    • Manage all aspects of SEO and PPC campaigns for clients
    • Prepare monthly Internet marketing campaign reports
    • Optimize web content for keywords related to customer products and services
    • Consult with clients about their business goals and propose solutions and strategies that meet their needs
    • Assist in email marketing, website analysis and online advertising programs
    • Correct technical issues on the backend of websites
    • Perform A/B, website usability and website conversion rate testing
    • Responsible for driving client success on the web

    Percent Breakdown

    • 5% analyzing clients’ competitors
    • 10% writing – ad copy, emails, etc.
    • 10% creating Revenue, ROI and Traffic Reports for client campaigns
    • 10% working in the backend of websites/fixing technical issues
    • 10% updating website content
    • 10% managing client ad campaigns
    • 10% building/developing content strategy
    • 15% client strategy and analytics
    • 20% client interaction – phone calls, emails, in-person meetings, etc.

    Preferred Education

    Bachelor’s Degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems or Statistics (GPA above a 3.4)

    Preferred Skills/Competencies

    WebpageFX will provide job skill specific training but applicants should have a solid understanding of the Internet, basic copywriting, outstanding written communication skills, and customer service experience in any industry. Previous job or internship experience is a must.

    A plus if you have:

    • Basic HTML experience
    • Advertising agency experience
    • Any Internet marketing experience
    • Experience with Google Analytics
    • Solid web copywriting skills

    Qualities

    • Up-to-date on latest web trends and zeal for the Internet
    • Professional, dependable, solid work ethic, detail-oriented, self-motivated
    • An eye for detail and a dedication to quality
    • Approaches problem solving proactively and in a professional manner
    • Self-motivated with a high level of initiative and follow-through
    • Excellent time/project management skills
    • Solid analytical skills and ability to make decisions based on data
    • Creative problem solving abilities
    • Ability to meet deadlines
    • Outstanding customer service and written communication skills

    Training

    Our “120 Day Jr. Internet Marketing Specialist Boot Camp” is a $10K training investment we make into our new family members (i.e. employees). New hires train under our Sr. Internet Marketers on all facets of Internet marketing and gain access to world-class proprietary Internet marketing tools.

    • 360+ hours of learning in the first 120 days on the job- Equivalent to an entire college semester with a full courseload
    • On-site, state of the art training amenities to facilitate departmental trainings, trend watch reports, and monthly Lunch-and-Learns

    Opportunities for Growth

    WebpageFX grew 250%+ over the past 3 years and merit-based promotional opportunities are abundant for new family members (employees) who meet or exceed position performance metrics.

    Fringe Benefits

    Excellent health insurance options, 100% dental, 401K, profit sharing options after 2 years, support for new parents (#FamilyFX), flexible start time, 15 days vacation, matching charity contributions, employee coffee bar, ping pong tournaments, casual dress & many other new media agency perks (See http://www.facebook.com/webpagefx/).

    Recent Awards

    Best Places to Work in Pennsylvania (Ranked #1 in 2015, 2016 and 2017), Inc. 5000 Fastest-Growing Companies in America, and one of the 75 Best Places to Work for Millennials in America 2015.

    Location

    • Harrisburg, PA in the Moffitt Mansion
    • Harrisburg ranked as one of the country’s best places to live.

    Compensation

    • $33K to $36K {Potentially higher based on work experience}
    • GPA 3.8+: Add $3K to high range
    • Elite college or university & graduation w/ high honors: Add $3.5K-$6K to high range

    Jr. Internet Marketing Specialist – Account Manager

    WebpageFX is looking for a junior/entry level marketing, advertising, public relations, business, or communications graduate who aspires to break into the exciting Internet marketing industry and work with top-tier clients to meet their online marketing goals.

    Responsibilities

    WebpageFX will provide job specific training (“Our 120 Day Boot Camp”).

    • Optimize client websites for search engines.
    • Manage significant paid search budgets on top tier search engines (Google, Bing & Facebook)
    • Analyze competitors’ websites and online marketing initiatives
    • Keyword research for both SEO and PPC campaigns
    • Create and manage paid search ad campaigns
    • Manage all aspects of SEO and PPC campaigns for clients
    • Prepare monthly Internet marketing campaign reports
    • Optimize web content for keywords related to customer products and services
    • Consult with clients about their business goals and propose solutions and strategies that meet their needs
    • Assist in email marketing, website analysis and online advertising programs
    • Correct technical issues on the backend of websites
    • Perform A/B, website usability and website conversion rate testing
    • Responsible for driving client success on the web

    Percent Breakdown

    • 5% analyzing clients’ competitors
    • 10% writing – ad copy, emails, etc.
    • 10% creating Revenue, ROI and Traffic Reports for client campaigns
    • 10% working in the backend of websites/fixing technical issues
    • 10% updating website content
    • 10% managing client ad campaigns
    • 10% building/developing content strategy
    • 15% client strategy and analytics
    • 20% client interaction – phone calls, emails, in-person meetings, etc.

    Preferred Education

    Bachelor’s Degree in Marketing, Advertising, Business, Journalism, Communications, Information Systems or Statistics (GPA above a 3.4)

    Preferred Skills/Competencies

    WebpageFX will provide job skill specific training but applicants should have a solid understanding of the Internet, basic copywriting, outstanding written communication skills, and customer service experience in any industry. Previous job or internship experience is a must.

    A plus if you have:

    • Basic HTML experience
    • Advertising agency experience
    • Any Internet marketing experience
    • Experience with Google Analytics
    • Solid web copywriting skills

    Qualities

    • Up-to-date on latest web trends and zeal for the Internet
    • Professional, dependable, solid work ethic, detail-oriented, self-motivated
    • An eye for detail and a dedication to quality
    • Approaches problem solving proactively and in a professional manner
    • Self-motivated with a high level of initiative and follow-through
    • Excellent time/project management skills
    • Solid analytical skills and ability to make decisions based on data
    • Creative problem solving abilities
    • Ability to meet deadlines
    • Outstanding customer service and written communication skills

    Training

    Our “120 Day Jr. Internet Marketing Specialist Boot Camp” is a $10K training investment we make into our new family members (i.e. employees). New hires train under our Sr. Internet Marketers on all facets of Internet marketing and gain access to world-class proprietary Internet marketing tools.

    • 360+ hours of learning in the first 120 days on the job- Equivalent to an entire college semester with a full courseload
    • On-site, state of the art training amenities to facilitate departmental trainings, trend watch reports, and monthly Lunch-and-Learns

    Opportunities for Growth

    WebpageFX grew 250%+ over the past 3 years and merit-based promotional opportunities are abundant for new family members (employees) who meet or exceed position performance metrics.

    Fringe Benefits

    Excellent health insurance options, 100% dental, 401K, profit sharing options after 2 years, support for new parents (#FamilyFX), flexible start time, 15 days vacation, matching charity contributions, employee coffee bar, ping pong tournaments, casual dress & many other new media agency perks (See http://www.facebook.com/webpagefx/).

    Recent Awards

    Best Places to Work in Pennsylvania (Ranked #1 in 2015, 2016 and 2017), Inc. 5000 Fastest-Growing Companies in America, and one of the 75 Best Places to Work for Millennials in America 2015.

    Location

    • Harrisburg, PA in the Moffitt Mansion
    • Harrisburg ranked as one of the country’s best places to live.

    Compensation

    • $33K to $36K {Potentially higher based on work experience}
    • GPA 3.8+: Add $3K to high range
    • Elite college or university & graduation w/ high honors: Add $3.5K-$6K to high range

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