Brand Marketing Intern, Summer
Hasbro - Pawtucket RI

Internship Category: Paid

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  • Brand Marketing Intern, Summer 2018

    Date: Mar 14, 2018

    Location: Pawtucket, RI, United States

    Company: Hasbro

    Requisition ID: 555

    Job Category: Internships and Co-Ops

    Business Unit: Global & Regional Marketing

    Employee Group: 4 Seas/In/Coop/Din Sv

    Brand Marketing Intern-Summer 2018
    Hasbro is looking for creative, marketing focused undergraduate interns for Summer 2018! Join us for a summer working in Pawtucket, RI. Hasbro is a global company committed to Creating the World’s Best Play Experiences.
    Assist Global Brand Team in the creation of fully integrated marketing programs and innovative, industry-leading products for specific brands at Hasbro like NERF, Hasbro Gaming, Transformers, My Little Pony and many more. We have several internships available and will assign you to a brand team during your internship.
    Assist in the day to day operation of the Brand Marketing Team. You will”¦
    “¢Support the brands in the Brand Portfolio
    “¢Tremendous exposure and learning opportunities with cross-functional partners (Design, Engineering, Project Management, Brand Creative, Digital Marketing, Advertising Agency, Brand Publicity, Legal, Finance).
    “¢Experience the day to day of an Associate Brand Manager on a franchise or challenger brand.
    “¢Assist in the creation of a new Repositioning strategy
    “¢Analytical project with key findings presented
    “¢Assist in Market Research to validate the new brand innovation and repositioning message
    “¢Assist in the creation of a brand new IP
    BRAND MARKETING:
    “¢REPOSITIONING STRATEGY – Partner with Brand manager, Creative agency, copy writings and brand design teams to create and validate a repositioning strategy.
    “¢Develop a Marketing Toolkit template and capture Marketing Plan details into an easy-to-execute Toolkit for the Regions.
    “¢Facilitate the Fall Merchandising Guide & Style Guide creation across the Portfolio. Schedule Kickoff meeting with Brand Creative team, manage assets & approvals and communication to the Regions.
    PRODUCT DEVELOPMENT:
    “¢Assist in developing a brand new IP for the brand portfolio to launch in global regions in Fall 2019
    ANALYTICS:
    “¢Conduct a deep dive of global consumer NPD categories and identify white space opportunities and Brand growth opportunities globally or by region.
    PITCH DECKS:
    “¢Assist in compiling Regional pitch decks, manage revisions and secure assets and delivery.
    Assist in the day to day operation of the Brand Development team. You will”¦
    “¢Track and analyze POS – Responsible for tracking business performance and identifying trends week over week to make recommendations to optimize marketing plans.
    “¢Assist in the creation of package briefs, product name creation, sample coordination, etc.
    “¢Learn Hasbro systems and support team in the creation of demand plans, product creation, etc.
    Interns also work on a group project with other interns and present to senior management at the end of their internship
    Education and Experience
    Enrolled in undergrad degree program in very good standing. Marketing degree preferred. May 2018 graduates will not be considered for Hasbro’s intern program
    Understanding and courses in: Business and/or Marketing, Social Media, Digital Marketing
    Required software includes Powerpoint, Excel, Word, Outlook
    Creative thinker with an eye for detail
    Comfortable with financial data and category research
    Strong presentation skills
    Demonstrated ability to be resourceful, take initiative and have ” can do ” attitude
    Interest in pop culture, entertainment marketing a plus
    Submitting samples of marketing projects for this position is optional but highly recommended. You can upload files during the application process
    Interviews will be conducted in February and March.
    Internships begin in May or June until mid August

    Candidates are responsible for their own housing & transportation (FREE Parking)
    Hasbro headquarters in Pawtucket, RI. We offer shuttle service for students commuting from Boston to the South Attleboro, MA commuter rail station, 1.3 miles from our office.

    Brand Marketing Intern, Summer 2018

    Date: Mar 14, 2018

    Location: Pawtucket, RI, United States

    Company: Hasbro

    Requisition ID: 555

    Job Category: Internships and Co-Ops

    Business Unit: Global & Regional Marketing

    Employee Group: 4 Seas/In/Coop/Din Sv

    Brand Marketing Intern-Summer 2018
    Hasbro is looking for creative, marketing focused undergraduate interns for Summer 2018! Join us for a summer working in Pawtucket, RI. Hasbro is a global company committed to Creating the World’s Best Play Experiences.
    Assist Global Brand Team in the creation of fully integrated marketing programs and innovative, industry-leading products for specific brands at Hasbro like NERF, Hasbro Gaming, Transformers, My Little Pony and many more. We have several internships available and will assign you to a brand team during your internship.
    Assist in the day to day operation of the Brand Marketing Team. You will”¦
    “¢Support the brands in the Brand Portfolio
    “¢Tremendous exposure and learning opportunities with cross-functional partners (Design, Engineering, Project Management, Brand Creative, Digital Marketing, Advertising Agency, Brand Publicity, Legal, Finance).
    “¢Experience the day to day of an Associate Brand Manager on a franchise or challenger brand.
    “¢Assist in the creation of a new Repositioning strategy
    “¢Analytical project with key findings presented
    “¢Assist in Market Research to validate the new brand innovation and repositioning message
    “¢Assist in the creation of a brand new IP
    BRAND MARKETING:
    “¢REPOSITIONING STRATEGY – Partner with Brand manager, Creative agency, copy writings and brand design teams to create and validate a repositioning strategy.
    “¢Develop a Marketing Toolkit template and capture Marketing Plan details into an easy-to-execute Toolkit for the Regions.
    “¢Facilitate the Fall Merchandising Guide & Style Guide creation across the Portfolio. Schedule Kickoff meeting with Brand Creative team, manage assets & approvals and communication to the Regions.
    PRODUCT DEVELOPMENT:
    “¢Assist in developing a brand new IP for the brand portfolio to launch in global regions in Fall 2019
    ANALYTICS:
    “¢Conduct a deep dive of global consumer NPD categories and identify white space opportunities and Brand growth opportunities globally or by region.
    PITCH DECKS:
    “¢Assist in compiling Regional pitch decks, manage revisions and secure assets and delivery.
    Assist in the day to day operation of the Brand Development team. You will”¦
    “¢Track and analyze POS – Responsible for tracking business performance and identifying trends week over week to make recommendations to optimize marketing plans.
    “¢Assist in the creation of package briefs, product name creation, sample coordination, etc.
    “¢Learn Hasbro systems and support team in the creation of demand plans, product creation, etc.
    Interns also work on a group project with other interns and present to senior management at the end of their internship
    Education and Experience
    Enrolled in undergrad degree program in very good standing. Marketing degree preferred. May 2018 graduates will not be considered for Hasbro’s intern program
    Understanding and courses in: Business and/or Marketing, Social Media, Digital Marketing
    Required software includes Powerpoint, Excel, Word, Outlook
    Creative thinker with an eye for detail
    Comfortable with financial data and category research
    Strong presentation skills
    Demonstrated ability to be resourceful, take initiative and have ” can do ” attitude
    Interest in pop culture, entertainment marketing a plus
    Submitting samples of marketing projects for this position is optional but highly recommended. You can upload files during the application process
    Interviews will be conducted in February and March.
    Internships begin in May or June until mid August

    Candidates are responsible for their own housing & transportation (FREE Parking)
    Hasbro headquarters in Pawtucket, RI. We offer shuttle service for students commuting from Boston to the South Attleboro, MA commuter rail station, 1.3 miles from our office.

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